Lo Stato dei Lavori
Status
The workshop door, left open. This page regenerates with every deployment — what it says is what is true.
FaseLaunch
Fatto25
In forno4
In coda1
Deployed2026-09-12 06:33 UTC
Fatto — done
Design system & the mark Four stamp cuts, the engraved slice, the biscotti rating row, inks and faces — drawn, specced, and in use on every page. Done
The Atlas — 20 regional plates All twenty regions live, 68 varieties classed A/B/C, sourced to Italian regional registers and primary documents. Done
The Archive — IGP annotation First English annotation of the Cantuccini Toscani IGP specification, verified against the Regione Toscana register. Done
The Archive — history spine Ship's biscuit to Prato, with the technique/cookie distinction most tellings miss. Done
The Register — 175 verified bakeries Every listing confirmed from the bakery's own website; 60 ship nationally across 36 states and D.C. One listing was found resting on a Yelp page and corrected; one closed bakery is kept and marked closed rather than deleted. Done
Documented recipes Sixteen recipes in baker's percentages — the Christmas six, the Neapolitan table, the wine-measured 'mbriachelle, and the flavors the Register proves America bakes. No seal until the bakes are real. Done
Analytics & search GA4 and Clarity live at the edge; Search Console verified; sitemap and schema on every page. Done
Photography — first plates Twenty-seven license-verified photographs and archival artworks live and credited: the Prato hero, nine regional plates, the Mattei storefront and window, Berckheyde's baker, the Cappiello posters. Our own camera work arrives with the bakes. Done
The Archive — the 1861 and 1867 award catalogues Read at last, in the catalogues themselves. Mattei took a medal at Florence in 1861 — where the jury recorded 40,000 dozen a year and export to Egypt — and only an honourable mention, the lowest of four tiers, at Paris in 1867, where a cantucci maker from Livorno took bronze. Live at /mattei. Done
Email capture & the letter's front door Signup live in every footer and at /lettera — addresses stored in our own box at the edge, nothing shared. The letter itself starts publishing with the first seals. Done
Regional atlas — verification sweep II Done, and it cost us three published claims. Quaresimali siciliani are not on Sicily's official register; anicini are not Ligurian; brutti ma buoni are not Piedmontese. All three corrected in place, with the correction printed rather than the error quietly removed. Done
The mostaccioli line The cross-regional piece only this atlas's structure makes possible — Cato's must-cake to Erice's vino cotto, live in the Archive as Documento N.° III. Done
The wine-ring belt Live as Documento N.° V — the biscuits with wine in the dough, from the Marche's harvest rings to Lazio's glass-measured 'mbriachelle, with the documented recipe beside it. Done
The gift lane & the kit Biscotti-that-ship list live at /regali (38 verified shippers, no affiliate links, disclosure slot reserved); press & creator kit live at /kit with assets and a direct line. Done
The two hubs Italian cookies sorted by family at /italian-cookies; the Christmas season mapped at /natale. Both assembled from atlas data, both pointing every claim at its documents. Done
On-site search Every page searchable at /cerca — indexed at build time, searched in the browser, nothing sent anywhere. Recipes also scale by batch, switch to ounces, and print clean. Done
Health check & link rot ops/check.py audits every build and, on demand, every outbound link. Its first run found three source citations that had 404ed; all three replaced with live equivalents. Done
Le Marche — the brand census Every packaged biscotti brand sold in America and every Italian house with a verified route to it, checked against each company's own site and graded A/B/C. Four findings: Mattei is not in the IGP consortium; only 7% of IGP production leaves the EU; the word has come loose from the thing; the top of the category is owned elsewhere. Done
Il Caffè — the dunk, documented Documento N.° VI. Cantucci in sweet wine is attested from 1647 — in moscato and malvasia, never vin santo. The wine's own legal text does not mention the biscuit. The famous dunking science was an advertising commission that never appeared as primary research. And 'twice-baked' is optional under the IGP. Done
Two towns, two cantucci Documento N.° VIII. Italy's register carries a cantuccio from Prato and, four rows down the same page, a cantuccio from San Miniato. Read side by side, the state's own product sheets say Prato bakes once and San Miniato bakes twice — and San Miniato's sheet argues the second bake is what earns the name. Done
The prose audit Every page read for the tells of machine writing and rewritten where it found them: the aphorism at the end of a paragraph, the same sentence shape opening five pages, three sentences duplicated word-for-word across the site, and a keeping-time field that phrased its sourcing identically fourteen times. What survived is what carries a consequence. Done
La Tavola degli Abbinamenti The pairing table: tell it what is in your cup and it names the biscotto, the reason, and the recipe. Fifteen documented styles against twenty-nine drinks, scored on seven shared axes you can inspect. Feast-day biscuits are weighted down for everyday drinks — a roccocò is not the answer to a Tuesday cappuccino. Profiles come from the published formulas, not from tasting, and the page says so. Done
Le Occasioni — what to send and what to write Twenty occasions where a food gift is right and most people freeze: sympathy, a new neighbour, a client, a nurse, an apology. What is appropriate, three budget approaches, when it has to land, and 240 lines for the card. No brand is named and no link earns us anything — where buying is the answer it points at the Register's shippers, and where baking is the better answer it says so. Done
The Register, state by state Thirty-six state pages built from the Register itself — every bakery we have verified in that state, what it bakes, which ones ship, and the neighbouring states worth trying when nothing is close enough. Each page carries something no template could invent: the actual listings. Delaware points at Maryland, New Jersey and Pennsylvania; Hawaii points at nobody, which is the honest answer. Done
Discovery — IndexNow and the schema Google takes twelve URLs a day. IndexNow takes the whole sitemap in one call, and Bing's index is what ChatGPT search reads — so all 137 pages went to Bing, Yandex, Seznam and Naver at once, and ops/indexnow.py repeats it on every deploy. The Register also now declares itself as a Dataset in its structured data, because that is what it is. Done
In forno — in progress
The kitchen — Tested 3× seals The twelve dispute tests are written as protocols. The oven work begins now; seals land as bakes complete. Baking
Assaggio N.° I — the mail-order test 38 shipping bakeries identified; ordering begins. Verdicts publish only when the blind tasting is done. Baking
Gift guide & Q4 art The gift lane is live at /regali; the Christmas hub at /natale; 24 tall pins rendered and wired to every save button. The letter's December issue is what remains. Baking
SEO — the diagnosis, and the plan built on it Measured rather than assumed. Google had discovered four URLs of 103 and indexed one, and the 49 referring domains are spam inherited with an aged domain. The cause was findable: the sitemap index was read on 27 August and returned zero pages, and had not been re-read since. Submitting the child sitemap directly fixed it — 101 pages discovered the same day — and twelve pillar pages were pushed into the priority crawl queue by hand until Google's daily quota ran out. Internal linking repaired from 41 thin pages to 15, the pairing results made crawlable rather than JavaScript-only, and llms.txt published. Baking
In coda — up next
The Sunday letter — issue N.° I La Domenica — five fixed blocks, one admitted mistake per issue, no sponsored placements ever. Begins when the first bakes are sealed. Queued
Come funziona questa pagina
Nothing here is aspirational. “Done” means live on this site and checkable right now; “baking” means the work has started and its rules are already published; “queued” means committed but not begun. The deployment stamp above is written at build time, automatically — if this page and the site ever disagree, believe the site and write to us.